In late January Third Man Records flew Shirt to Detroit in hopes of shooting a music video as the rapper inspected product and toured the facilities. Shot by Everett Stewart at their Cass Corridor neighborhood Third Man Pressing Plant, "180 Grams" puts the rapper in context as the production team packages Pure Beauty on vinyl. The video was edited by Shirt and Will Politan in New York. The song "Climate Change" off the Pure Beauty LP is produced by Shirt and Zois. Additional vocals for video by Shirt.