In January, Third Man Records flew Shirt to Detroit in hopes of shooting a music video. Shot by Everett Stewart at their Cass Corridor Third Man Pressing Plant, "180 Grams" shows the rapper inspecting product and touring the facilities as the team packages Pure Beauty on vinyl. Video edited by Shirt and Will Politan in New York. The song "Climate Change" off the Pure Beauty LP is produced by Shirt and Zois. Additional vocals for video are by Shirt.
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