ny times interview (2014) digitally modified custom url ig post


Inspired by uncreativity and ideas the poet Kenneth Goldsmith had published, on the morning of February 6th Shirt linked on his social media accounts to a website fake of The New York Times. An article on Shirt, "In the Rap Game, Whispers of Someone New," was front page and shown to be written by relevant Hip-Hop writer at NYT Jon Caramanica. Upon reading through the article and clicking around elsewhere on the site you realized you were inside an artwork, and the url you clicked was nytimes.la. Shirt finalized the site's design attributes that week in secret and didn't tell some closest friends. Though most of the accompanying article was pulled and pieced from sentences and paragraphs written about other rappers, the profile is unmistakably personal as Shirt essentially interviews himself.