NY Times, 2014
Modified website, 6 months
On February 6th, 2014 Shirt linked on his social media accounts to a website assumed as the New York Times. An article on Shirt, "In the Rap Game, Whispers of Someone New," was front page. When you clicked it you were linked to the article, but clicking around elsewhere on the site you would come to realize you were inside an artwork. The url of the site you clicked was nytimes.la. Shirt finalized the idea and launch that week in secret not telling even close friends. Although most of the site's article was attributed to, the poet Kenneth Goldsmith's ideas of re-appropriating chunks of text and not creating new sentences, Shirt later admitted this task was too difficult and not actually his main point. So he added some sentences including in the article itself how he would "fucking fake a NY Times article." As word quickly spread that Shirt had orchestrated stunt partly to promote a new album, the move spawned many 'real' articles including this delve by Kris Ex for Pitchfork.
Experience a lo-res version of the site here